You often hear about Business Development,
but don’t know exactly what it is?
Have a read at my article and find out why
it is important for your company too.
re-evaluate its competitive advantages on a regular basis. The purchasing process has undergone a radical change in the last decade: buyers, technical managers or any other key figure, use both physical and virtual environments in an integrated way to assess new opportunities and get better information, they do it from desktop as well as from mobile, on whatever day of the week, as new technologies extend the time and place of access to content. Users show themselves fully informed when approached.
Basically, many SMEs build their future around their existing network of contacts . At some point, however, the network of contacts may not pay off to the right extent and run out of steam for a variety of reasons. That is why it becomes important to implement a systematic and measurable development process for the sake of business health. It can be driven by the simple expansion of the customer base, or the launch of a new product or service, the desire to enter a new domestic market or the same market abroad.
Assessment of the initial situation
Opportunities and Lead Scouting
Growth and New Perspectives
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